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Benefits of Chamber Membership (Related to Social Media)
Over at Marketing Profs, Lewis Green talks about the benefits of chamber memberships for business development. I agree with many of the points Lewis puts forth, with the caveat that your business fits...
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Star Wars Weekends and Orlando Airport
Star Wars weekends are coming up at Disney-MGM Studios in the month of June. To promote the event a series of posters have been made for Orlando International Airport (MCO). Since OIA seems to be my...
View ArticleWhat’s More Important, Sales or Relationships?
Jackie Huba posts a recap of their recent book tour to promote Citizen Marketers. She lists a number of stats, two of which are shown below: - Number of books sold: 7,445 - Blog subscriber increase...
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New Hyku Gear
I’ve had a run of new hyku stickers and other gear made up. All of it features the logo variation I’ve played around with for a while. Will it replace my regular logo? Who knows…that would entail...
View ArticleAndy Sernovtiz’s Blog
Via John Moore, I learn that Andy Sernovitz, former CEO of WOMMA, now has a blog: Damn, I Wish I’d Though of That! Subscribed.
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Shuttle Launch Experience – How Do You Market a Ride Without Using the Word...
Yesterday I visited the Kennedy Space Center Visitors Complex to plan a pre-BlogOrlando event. During my brief stay I was able to ‘ride’…whoops, ‘experience’ the Shuttle Launch Experience (SLE). That...
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Marketing Where Your Customers Are
You get off an airplane at a somewhat rural airport. The kind with only a few gates. Then you see an advertisement for RFID tracking systems. That would be Radio Frequency Identification for...
View ArticleWhy Corporations Should Blog (Hint, it’s not SEO)
Today at the MarketingProfs B2B Forum I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. Mix the two and you have...
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Mplanet 2009 is Coming Up Soon
The American Marketing Association’s Mplanet conference is coming up at the end of this month, January 26-28th, in my backyard (Orlando). I attended the first version in 2006, yes that’s right three...
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In-Store Convenience or Failed Reminder?
Plenty has been written about Blockbuster v. Netflix so no need to hash through that. However, seeing these in-store Blockbuster kiosks in mini-marts makes me think less about convenience and serves...
View ArticleWaiting for the Gary Oldman Tom Tom Voice-Pack
After watching this clip I’m waiting for my Gary Oldman special edition Tom Tom GPS unit. Of course my ring-tone is this clip:
View ArticleFacebook Timeline Updates: Look at the Monkey!
There has been plenty of discussion over Facebook’s Timeline updates for brands since their announcement last week. Facebook continues to stress the ‘media’ aspect of their platform, specifically with...
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Old School Pinterest Strategy?
What’s your Pinterest strategy? I know some folks that have had a competitive ‘pinning’ strategy for years
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Ohhh Flickr
Plenty of discussion around Flickr recently, kicked off by Gizmodo’s in-depth ‘history’ of Flickr. Thomas Hawk also posted his detailed thoughts as a significant user and a outspoken critic of Flickr....
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Disneyland Paris 20th Anniversary
I was lucky enough to be in Europe last month and visit Disneyland Paris on the day of its 20th anniversary. Here are a few select shots from that night. It was my first time to this park. It’s always...
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We’re Not Stupid
I jokingly posted this to Twitter last week, but it captures an underlying sentiment. Too many brands take the lowest common denominator approach to Facebook. I feel insulted when I’m asked/told to...
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Bradley Wiggins in Yellow
I had the good fortune to time a business trip to the UK/Paris to coincide with the end of the Tour de France last month. It’s the second time I’ve been at the finish. It’s an epic…and very long day....
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One More Reason Not to Use Flash: Pinterest
Consumer brands, specifically fashion brands are seeing nice surges in traffic courtesy of Pinterest. However, I guess Tag Heuer isn’t, why? Their entire web site is in Flash so if you try to pin...
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Wave Rider 15th Anniversary
I bought the special 15th Anniversary edition Mizuno Wave Riders. I’ve been running in Wave Riders for a while, however these are a bit ‘bright’ so need to find the right time to wear them
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Flickr, Good to Have You Back
Ahh, Flickr. It’s been too long. Your refresh suddenly has everybody interested again. I certainly am. Now I just need to start carrying my camera everywhere again.
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